Honda to Present Small Car at Delhi Auto Show 2010

Honda India is all set to unveil its small concept car at the 10th Auto Expo which would be held in New Delhi on January 5. Although Toyota also made a similar announcement, both the auto majors are not divulging details regarding the ventures.

Honda insiders have revealed that the car will be built in India and Thailand and will be sold in the up-and-coming markets. They have also indicated that the car could be sold in the West at a later date. Honda will reveal more details about the car, its production date and target price at the Auto Expo in Delhi. While Honda is elusive about the details of the car, Toyota has code named the new concept as Entry Family Car which will be given a new name once it goes into production and eventually hits the roads. Toyota is targeting emergent markets like Brazil, Russia, India and Latin America.

Honda India is certain to face stiff competition from Maruti Suzuki which holds more than 50 percent market share in the small car segment. Moreover, small cars from other automakers like Nissan Micra, Ford Figo, Chevrolet Beat and Volkswagen Polo are other entrants in the market. Out of these small cars coming to India next year, Nissan Micra is being constructed in a similar fashion as Honda's new small concept car. Nissan Micra is at present being developed on a global platform. This venture will not only reduce costs but it will make the vehicle cheap enough for the emerging markets and can be pepped up to be made sophisticated enough for the developed markets.